30 Seconds for Children

30 seconds for children

We’re all about active living, especially when it contributes to the ones in need. Thankfully we have just the right campaign to prove it! We present you a campaign called “30 seconds for children” which we executed for the “Btonic” brand. The idea was created by the company employees, and we were in charge to “spread the word” about this valuable action.

“Btonic” produces food supplements and they wanted to promote a healthy lifestyle in Croatia by creating a squat challenge. They asked citizens to publish videos on social media no longer than 30 seconds, with the hashtag #30sekzadjecu and #btonichrvatska, in which one squat was worth 1 kuna. Depending on how many squats were made in the 30-second video that was the equivalent on how much money that person donated for children’s hospitals in Vinkovci and Šibenik.

We first teamed up with celebrity influencers such as  Zanamari Percic, Erika Kraljevic, national handball player Filip Ivic, and singer Mario Roth to create the first wave of interest.

zanamari percic

Then pitched and released the story on Enter FM, Extra FM, Gold FM, TV stations such as Slavonska TV, TV Sibenik, TV Vinkovci and others. The campaign was also highlighted by major media such as Jutarnji list, Vecernji list, 100posto.hr, journal.hr, dalmatinskiportal.hr, she.hr, 24 sata, poslovnidnevnik.hr and others.

Campaign result? 900,000 impressions and 20,000 HRK collected for our little ones. 625 squat videos have been submitted along the coast, via Zagreb to Slavonia. The humanitarian challenge was also welcomed by  200 cadets filming their squats altogether for the ones in need which, needless to say, made our whole team cry. The snowball effect continued as the “Btonic” company started to gain organic media attention and interview invitations.