Btonic is an Austrian company that sells dietary supplements. These supplements are organic, vegan, posses a certificate from friends of the sea and are good for diabetics. Sounds good, right?
Btonic wanted to inform the public about the products being sold in web stores and pharmacies in Croatia, and they also thought it would be fun to connect celebrities with their product. We clearly heard the term Influencer marketing after they told us their vision.
The campaign resulted in a visit of 200,000 people and a rise in sales to Btonic. It also piqued the interest of the media having 24 sata i Vecernji list.