As a part of their marketing plan, Addiko Bank decided to search for the most suitable micro and nano-influencers on Facebook who would become their ambassadors. The influencer’s task was to encourage their followers to participate in a survey and share it among their circle of friends. By filling it out, their followers would enter a chance to win cash prizes and VIP tickets to the Zagreb Film Festival, Šibenik Fortress and other prestigious events. The influencer with the most impact would be considered for ongoing campaigns with the client. Our job was to create and execute the creative strategy following the guidelines of Addiko Bank’s marketing plan.
Influencer marketing had once again shown its strength – over 14,219 post views and 1,000 finished surveys. All 10 influencers who participated were taken into consideration to become ambassadors for Addiko Bank.