The company Galeb d.d. in 2003. introduced to its a new sub-brand “GLB”, for young people and those who feel that way.
To make this brand more visible and recognizable on the market, it was necessary to add a memorable face that would carry the campaign. After finding a brand ambassador, who was a Croatian pop artist, GLB created a new clothing line that was first introduced in the singer’s music video. And after that, it was widely spread throughout Croatian media.
Using this strategy we have achieved greater popularity for Galeb Street brand “GLB” resulting in sold-out products.